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Disney oswald the lucky rabbit4/7/2024 ![]() Audiences were enchanted by Oswald, who was lively and humorous and a far cry from the cardboard cartoons to which they were accustomed. ![]() In 1927, a few years after Walt Disney moved from Kansas City to Hollywood to start a new chapter with Disney Brothers Studio, America met Oswald for the first time and he took the country by storm. If history is any indication - and it almost always is - Disney has something up its sleeve (or under its hat). Was reclaiming Oswald a nostalgia-fueled move? Perhaps a part of some vision yet unfulfilled? Is this animated bunny some sort of avatar for regret, an animated Rosebud for a media mogul? Probably not. We also don’t know why Disney CEO Bob Iger wanted him back. He’s made a few appearances in games and comic books since, but, for the most part, we still don’t know what will become of him. ![]() Oswald returned to Disney 78 years later. Enormously popular with audiences who’d never seen an animated character behave the way Oswald did, he was destined for stardom - that is, until Walt Disney lost the rights to him in 1928. In 1927, Walt Disney and Ub Iwerks created Oswald the Lucky Rabbit, a cartoon rabbit that played accordion, fell in love, fought bad guys, and had a knack for escaping certain death.
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